Executive Team

Safarisource enables direct contact between local tour operators and travelers and lets you book, browse, buy, sell and review safaris from multiple operators.

Jessika Nilsson

Chief Executive Officer

Safarisource was founded by Jessika Nilsson who, while working on her PhD in the Ngorongoro Conservation Area in Tanzania discovered that both tourists and tour operators were dissatisfied with how safaris had been booked. Travelers complained about the lack of transparancy and the difficulty to book tours. They often did not know what they were getting themselves into and relied on 'travel experts' who knew little of the safari itself. Operators complained about being at mercy of international travel agents taking extremely high cuts without any involvement in the actual tour. The first time the local operator would speak to a tourist and discover their preferences would be at their arrival in Africa. Troubled by the issues both tourists and local operators were facing, it was not until returning to Europe to complete her doctorate that Jessika found a solution. She became an Airbnb host to help finance her studies. This is when she realized that applying the technology of the sharing economy to the safari industry was the answer.

Safarisource offers complete transparency in safaris with an intuitive search, a messaging system between operator and traveler and a booking and payment system offering bookings in just a few clicks. Our aim is to empower local tour operators and make the safari experience more personal, transparent, affordable and up-to-date with the technological advancements that have modernized the travel industry in the past years.

Meet the Team

At Safarisource, we are a vibrant team of African and global citizens passionate about modernizing the safari industry and improving market access for local tourism providers. Safarisource is spearheaded by Dr. Jessika Nilsson (28) who grew up in Tanzania and now runs the company from Cape Town and Brussels. Loserian Laizer, a Maasai elder who can recognize any East African bird by the shape of its shadow, is the director for East Africa. Max Nilsson, Jessika’s younger brother, is based in Rotterdam and does sales&marketing. John Salehe, former Tanzanian director of the African Wildlife Foundation, is brand ambassador to Safarisource.

  • Toon Overstijns

    Chairman (pictured with the King of Belgium)

  • Loserian Laizer

    East Africa Director (pictured with clients)

  • Max Nilsson

    Sales and Marketing (pictured with porter)

  • John Salehe

    Brand Ambassador

  • Contus

    Programming Team